Just 12 hours ago, my beautiful wife and I were sitting in a hotel conference room listening to one of the top nutrition formulators in America. He used a very powerful advanced public speaking tip.

He was very specific. This speaker did not say, “Over 20 million people suffer from diabetes in America.” He said, “23.6 million people suffer from type I and type II diabetes.” (My memory may be off on the exact numbers)

Again and again throughout his presentation, he was very specific.

Why is being specific a very powerful advanced public speaking tip? Three reasons.

Being Specific Increases our Credibility

When he said, “There are 405 mg of Vitamin A in this product,” it gave the impression that he knew exactly what he was talking about. (Which he did.)

Imagine two investment advisers talking to you.

Person A: “The stock market has averaged over 10% return the past 50 years.”
Person B: “The stock market average for the past 50 years has been 11.9%”

Who has more perceived credibility? Person B? When it comes to statistics we must be careful that we don’t get too specific and drown the audience in the details.

Being specific makes stories come alive

In college I told about my most embarrassing moment to my speaking class. Five minutes after class, I asked the teacher what I could do to improve. He said, “Be more specific.” When we are specific, it gives fuel to the listener’s imagination.


“A car drove up and a man got out.”
“A blue, four-door compact car screeched to a halt. The door opened and out stepped a short, smiling, 27-year-old man.”

Notice the difference? We don’t want to be overly wordy, but being somewhat specific brings the imagination of the audience alive.

Being specific holds attention and keeps our speech remembered

Every speaker has to deal with their audience zoning out. However, being specific, especially in our stories, keeps the audience’s minds involved, and they take away more from the presentation.

Here are different ways you and I can be specific:

  • Numbers (47)
  • Date (October 5, 1907)
  • Time frame (15 hours ago)
  • Sound (Loud, soft, etc)
  • Color (Blue)
  • Statistics (31%)

Use this advanced public speaking and you will gain credibility, make your stories come alive, and hold the audience’s attention.

(C) Arlen Busenitz – All Rights Reserved World Wide

Arlen Busenitz

Arlen Busenitz is an experienced speaker with over 650 presentations. He is Author of several books, CD's,and creator of Become a Better Speaker in One Evening™

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