The phone rang.
“Hello, this is Arlen.”
“Hi Arlen. This is John. We are looking for a speaker on August 12 in the evening.”
“What can you tell me about the event?”
“Yes, John. My calendar is open. I do have some questions for you.”
“Sure Arlen, go ahead.”
Speech Research Tip #26: Be a Detective and Research your Audience.
Knowing your audience is essential before preparing and delivering the presentation. This knowledge will enable you to connect with the audience and tailor a presentation that hits home.
I may have the same keynote I give to various audiences, but I tweak it depending on if I am talking to Junior highers or retired seniors.
Back to the phone conversation. I asked John a series of questions to get a grasp on exactly who I would be speaking to. This helped me to create a “Chris” and focus my presentation.
- What is the age of the audience?
- Why are they at this event?
- What is the purpose of this event?
- What are they expecting from the speaker?
- What can you tell me about them?
These questions enabled me to hit a home run and give a custom tailored presentation.