Tip #21: How to Write a Good Speech Intro – Part 3
You've grabbed attention with a great opening. The audience now has a brief idea of what to expect. It's time to share why they should listen.
Public Speaking Tip #21: Share compelling reasons to listen.
If you are a big name celebrity or have accomplished something newsworthy, people will readily listen to you. However, for the rest of us, we need to give the audience compelling reasons to listen. Here are a couple ways.
Promise
When you leave here today, you will know a five minute method for setting goals which will propel you up the ladder of success.
Give a couple promises up front. Don't forget to follow through on them.
Benefits
What is the difference between benefits & features?
Features describe the car.
Benefits are the improvements in your life because you bought the car.
Feature: You will learn a goal setting method.
Benefit: After today, You'll be able to reach your goals fast.
Proof
The university of _______________ studied 50 people and found that individuals using this goal setting method, attained 85% of their goals.
I shared this system with my friend Sam. He was able to stop smoking in three weeks.
You can use social proof, authority proof like a quote, or research proof. Do what it takes to give reasons for them to listen.
You can write a good speech intro. Just remember to grab attention, preview the speech, and share compelling reasons for them to listen.
