Compare these two questions:

“How many have been to New York City?”

“Have you visited New York City?”

The second question is much more personal and the audience member will feel like you are speaking to them. After asking this, you would pause to let people mentally answer yes or no.

Presentation Tip #9: Use the word “You” frequently and reword general questions and statements.

Skim through your presentation and insert the word you when appropriate. When you get to a general statement or question, ask, “How would I word this if I was visiting with someone in the hallway.” Craig Valentine calls this the hall way test.

We would never say to someone in the hallway, “Who here has vacationed in Mexico?”

Instead we would say, “Have you vacationed in Mexico?”

Notice the difference?

Also watch out for what Darren Lacroix calls the “You / I ratio”. We should be using the word “You” much more than the word “I”.

Use the word “You” frequently and it’ll help you connect with and impact the audience.

Arlen Busenitz

Arlen Busenitz is an experienced speaker with over 650 presentations. He is Author of several books, CD's,and creator of Become a Better Speaker in One Evening™

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