Three days ago, I heard the great speech coach Patricia Fripp share a speaking tip to make our presentations deliver more punch.

Presentation Tip #5: Put the most important word or phrase at the end of the sentence.

Compare these two sentences.

Persistence is the secret to reaching your goals.

The secret to reaching your goals is persistence.

The second sentence puts persistence, the power word, at the end. This gives more punch to the sentence. Subtle but effective.

For your next speech consider Patricia Fripp’s advice. Skim through your speech, rearrange sentences, and put the most important word or phrase last.

Arlen Busenitz

Arlen Busenitz is an experienced speaker with over 650 presentations. He is Author of several books, CD's,and creator of Become a Better Speaker in One Evening™

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